Austin Parks Foundation Branding Guide

I completed a rebranding guide fore Austin Parks Foundation in early 2015. I really enjoyed what they had, but felt that it focused more on wildlife in the parks, rather than the volunteer involvement within the group. I felt that this was such an important part of the success of the foundation, that with the rebranding, I focused a bit more on the volunteer.

I created a new logo system with varying orientations and options including in color and a one color black and white version.

I came up with a type system composed of Opificio Serif as the display font, and Avenir as the body copy font. Opificio has a natural organic feel while still retaining legibility and Avenir boasts a large family of differing thicknesses and styles.

I came up with a voice for Austin Parks Foundation, comprised of four main traits: energetic, responsible, professional, and inviting. I also created example posts for digital and social media.

I also included a visual elements guide for photography, graphic elements, and patterns.