Micah Frugia - Giza Olympics Branding Guide

In 2016, I completed a branding guide for a hypothetical olympics taking place in Giza in the year 2020. Olympic graphic design has a rich and vivid history and I wanted to try my hand at a design system that large and important.

I came up with a new city logo and a system of sports icons, after lengthy research on the city of Giza and the history of the Olympics Event Icons.

I also created a type and color system, guides for visual elements and photography, and a few merch and signage mockups.