Mamma Dulce Label Design

I came up with a brand called Mamma Dulce, they make "Mocha Frio," or chilled mocha drinks. They come in three different flavors; caramel, original, and chile, and have a Hispanic theme and concept.

Because the flavors were sweet and the design had a latin flare, I wanted to do a sugar skull design. I worked the flavor into the skull with some hand-done type, and I used color and differing decorative elements to differentiate between the three flavors.

I also created a standard word-mark for the brand, since the use of the entire sugar skull wouldn't be effective in all formats of design.